A New Era for Anti-Counterfeit

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BLOCKCHAIN PLANS OF EU INTELLECTUAL PROPERTY OFFICE

In the fight against counterfeiting, after EUIPO has launched the “Anti-Counterfeiting Blockathon Forum” in early 2021, now it intends to conduct a proof of concept at the end of this year and provide a live product by the end of 2023.

The Forum’s mission is to create a shared blockchain platform where all stakeholders (manufacturers, consumers, carriers, etc.) can easily verify the authenticity of products and alert rights owners when infringing products are detected. In this way, any (tokenized) good’s entire path can be fully traced with a higher level of legal certainty where customs and other enforcement authorities can access information, such as authentic shipping records, which can support risk assessment..

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