Celebrity Branding

Back to All Thought Leadership

Trademark publicity commenced some decades ago and applied to goods only; professional models advertised traditional consumer products: Coca-Cola, Zenith, Lucky Strike, and Hoover, among others—Don Draper’s stuff.

Then came the protection of service marks, followed by three-dimensional and non-traditional, Internet-related, social media, cloud computing, NFTs, Web3, etc. As I wrote in my last article, unprecedented phenomena rise every couple of years in the digital era, and contributions hereto by celebrities and influencers are no exception. As a result, they have become relevant, especially in endorsement, trademark creation, ownership, business alliances, and advertising strategies.

Jokes aside, professional modeling seems to be an endangered activity. Top leading brands, and others not even that top,  are teaming up with…

Read more

Sign In

[login_form] Lost Password