For those who are not quite sure of the difference between a celebrity and an influencer, you’re not alone. However, to make a distinction, I’ll try to explain where we draw the line. Celebrities have achieved fame through traditional media, like movies, music, or TV, while influencers have gained a massive following on social media through their content and audience engagement. Both are incredibly powerful at swaying consumer behavior and can become valuable assets for brands and IP rights holders.
Not only does the line blur more every day due to constant cross-overs between traditional and new media, but also because each one of these categories has sub-categories that make it more complex and slightly subjective. Clearly, some celebrities learned the hard way that not being a digital-first social media star has its challenges, leading to some famous people shying away from or having an on-off relationship with social media platforms
