Guidelines for prevention of misleading adverts and Endorsements for Misleading Adverts

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The Covid-19 pandemic spawned the rise of various misleading and dangerous advertisements which made a gamut of claims about products, ranging from boosting immunity to complete protection against the deadly virus. Most of these products were not health related ormedicinal and included myriad articles like apparel, floor cleanes, water purifiers, furniture etc.These instances led to the ntral Consumer Protection Authority (the “CCPA”) issuing show causenotices to 14 such companies for their misleading advertisements. 1 The Ministry of AYUSH had also received numerous complaints about misleading advertisements on AYUSH-related drugs which claimed to either improve immunity or cure COVID-19 but such claims were found to be false.