Political correctness refers to speaking or communicating without offending anyone or marginalizing groups identified by specific social characteristics, such as race, gender, sexual orientation, or ability.
Over the years, there have been brands that have stayed in the trade “without offending” anyone. However, in recent years, certain companies have changed their brands and/or packaging due to political correctness issues.
To cite a few examples, one of the largest and most prestigious companies in Mexico, Grupo Bimbo, has been selling food products such as bread, cookies, pastries, and cupcakes in Mexico and throughout North and South America for many years. The company produced a chocolate-covered and filled cupcake called “Negrito”, whose name was removed in 2013 to avoid any offense. The product has now been renamed “Nito.”
