L&L Partners advised Honasa Consumer Private Limited

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L&L Partners recently advised Honasa Consumer Private Limited (HCPL) on its acquisition of the majority shareholding of Fusion Cosmeceutics Private Limited (Dr. Sheth’s) by way of primary and secondary transactions.

HCPL is a major player in the consumer goods sector operating under the brand name ‘Mamaearth’ and has recently joined the ‘Unicorn’ club at a valuation of USD 1.07 billion. HCPL also owns other popular cosmetic product brands like The Derma Co. and Aqualogica.

Post this transaction, HCPL will have a controlling stake in Dr. Sheth’s. This deal represents a major milestone for HCPL as the cosmetics and skincare market in India is estimated to be valued at INR 6,000 crore. Further, this acquisition is in line with HCPL’s strategy to create a house of brands. It will allow HCPL to fully leverage its competitive advantages of expertise and proficiency in digital marketing to accelerate the growth and scale of Dr. Sheth’s.

The Team:

The transaction team was led by Partner, Nitin Gera and was ably supported by Senior Associate, Shruti Barua and Associate, Ayush Singh…and, the due diligence team comprised of Partner, Nitin Gera, Senior Associate, Shruti Barua, Associates, Ayush Singh, and Ruthvik Tumuluri.

Media Coverage

Mamaearth Dr Sheth’s Deal | Mamaearth parent company acquires skincare brand Dr Sheth’s (indiatimes.com)

Mamaearth’s parent Honasa Consumer acquires Dr Sheth’s for ₹28 crore – The Hindu BusinessLine

  1. sheth’s: Honasa Consumer acquires majority stake in skincare brand Dr. Sheth’s, Retail News, ET Retail (indiatimes.com)

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