Since the 1990s, the consensus is that competition benefits society more than state planning of the economy. Thus, consumers will be better off as long as companies have a permanent incentive to offer lower prices, better quality and service, and more innovation.
The main concern in promoting competition is that companies with market power do not abuse it. Those who exploit their market dominance often limit consumers’ choices, offering lower quality products at higher prices than if they had competition. For this reason, the Competition Law is asymmetric since some of its rules apply only to the dominant organizations, while the less powerful must not obey them. The possibility that strong companies may abuse their power without consumers having recourse to other alternatives justifies this difference in treatment.