The Effect of a Data Breach on Brand Value

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is crystal clear that with the rapid developments in technology, data processing has integrated in our everyday lives and the notion of data protection has become increasingly significant both for data subjects and brand owners. It was not so long ago that protection of brand value and brand trust was focused on conducting comprehensive IP protection for brand owners, while today data protection has entered as an essential second branch.

Apart from the risk of facing penalties under the legal requirements, brand owners face with another long-term effect of data protection breaches, which is the damage of the brand trust and loyalty of the consumers…

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