Breaking taboos; the ascension of FemTechs in the healthcare market

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International Women’s Day, celebrated every March 8, focuses on the achievements of women over the years in the cultural, political and socioeconomic contexts, bringing special attention to regarding gender equality and reproductive issues. In connection with this, it is important to highlight the recent development of new trends in the healthcare ecosystem which focus on women’s health – including cisgender, transgender and non-binary women.

From the healthcare perspective, the emerging FemTech global market can be distinguished by (i) type, such as medical devices, software as a medical devices and services; (ii) end-use, such as direct-to-consumer initiatives, hospitals, fertility clinics, surgical centers and diagnostic centers; and (iii) application, such as reproductive health, pregnancy and nursing care, and pelvic and uterine healthcare.

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