Different figures have appeared in the last few years, known as streamers, content creators, Youtubers, Tiktokers, etc. broadly referred to as influencers but, who are these influencers, and why do they matter so much?
Influencers engage audiences that follow them through all over the social media channels. They can become powerful brand advocates by raising awareness for brands and make a product or service relevant to their followers. In a world where likes and follows quickly spread on social media, influencers are those whose opinions are highly valued.
Influencers are inevitably linked to social media channels. This makes us raise the following questions: Which social media channels are most important when trying to sell a product? Does it depend on what you are trying to sell? Or does it depend on the different consumers or target? It cannot be denied that even if all social media channels share certain similarities, they also work in a different way. As a mere comparison, Instagram works with very short videos and providing brief information of the brands whereas Youtube works in a totally different manner, as it offers longer videos and gives far more elaborate information concerning the marks and the goods and services. However, their aim is certainly the same: to sell as many products or offer as many services as possible of a certain brand.
The figure of the influencer has had a great impact on several fields, making nowadays Influencer marketing a mainstream form of online marketing.
Influencer marketing is a… Read more
