“Jewellery Design” – An Intellectual Property Asset

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In the past decade demand for fashion jewellery has boomed in India. The jewellery sector is influenced by seasonal fashion, consumer trends and e-commerce platforms. Thus, there is an augmented demand to showcase fashion jewellery on various platforms and several jewellery artists are gaining tremendous visibility and popularity. This growing demand of fashion jewellery has led to increase in substantial similarity in the designs showcased. In other words, jewellery designs are easily replicated, lifted or copied to be visible, available and to gain popularity. Therefore, there is an increasing need to protect this valuable asset due to the growing demand. However, a key question that arises is “How could one protect an original jewellery design?”