New IP law in Mexico

Previously published in WIPR

Christian Thomae of Dumont outlines the significant amendments made to Mexico’s industrial property
law following the signing of the US–Mexico–Canada Agreement.

In late June, Mexican Congress passed the Federal Law for the Protection of Industrial Property,
abolishing the Law of Industrial Property. Entering into force on November 5, 2020, the new law is
mostly a reorganisation of the previous law, which had undergone so many amendment processes that it
had lost a certain order and continuity in its text.

However, several other portions underwent serious and long-awaited changes that would allow Mexico
to, again, have “cutting-edge” legislation and allow it to fully comply with the new commitments under the
US–Mexico–Canada Agreement, which has replaced the North American Free Trade Agreement.

This involves changes in all fields, including patents, trademarks, contentious proceedings provisions
and rules, also granting the Mexican Institute of Industrial Property (IMPI) with some much-needed
(although some may disagree) enforcement authority.

Everything you need to know

Currently, trademark and slogan registrations, as well as trade name publications, have a validity of ten
years, beginning from the date of filing of the corresponding application. Under the new law, the term will
be counted from the date of grant. This will result in a combination of systems coexisting, with
trademarks filed prior to and after November 5, 2020 having different renewal date calculations.

Under the current law, IMPI conducts separate formal and substantive examination; according to the
new rules, single examination will be implemented. This means that any office actions will include any
possible formal issues, the citation of prior trademarks or initial rejection based on absolute grounds, as
well as the communication of any opposition that might have been filed against the new application, in a
single first office action.

In terms of oppositions, the current term of one month to file a response to an opposition will become
two months under the new law, extendable by up to two additional months. However, unlike the current
rules, under the new rules, should a response not be filed to the opposition (office action), the
application will be deemed abandoned. The current term for filing conclusions in the opposition, which is
three days, will become five days in November.

“The new law finally provides for rights owners to claim damages before a competent court or directly
with IMPI.” – Christian thomae, Dumont

Bad faith registration is redefined in the new law as “Within others, having applied for the registration of
a trademark with the aim of obtaining an unlawful benefit or advantage to the detriment of its legitimate
owner”, which clarifies the matter and will allow for stronger action to be taken against squatters.

The issue of disclaimers is clarified by article (216), which includes, for combined and device
trademarks, the use of dotted lines to indicate such disclaimed graphic elements or portions of these.

With regard to the request for a declaration of notorious and/or famous trademarks, some requirements
for obtaining them have been deleted. Owners will not have to disclose information related to the value
of the trademarks in books or by valuation, amounts invested in advertising and sales volumes.

The definition of a famous trademark has been amended to read: “A trademark will be considered
famous in Mexico when the same is known to the majority of consumers or when the same has global
outreach or renown.”

Use issues

Declarations of use (DoU), a topic that has caused controversy and differences in opinion and criteria
since its re-adoption in 2018, has been clarified under the new law in terms of when and for which
trademarks this requirement is applicable to.

The third-year declaration is applicable only to trademarks granted as from August 10, 2018, while those
due upon the renewal of a trademark are applicable to all.

This rule is to be replicated for the third-year DoUs for international registrations that designate Mexico
under the Madrid Protocol, but caution should be exercised, as these are due three years from the
granting date contained in the national certificate issued by IMPI and not that of the statement of grant of
protection notified through the World Intellectual Property Organization (WIPO).

It’s important to consider that the DoU due upon renewal of an international registration must be filed
within three months of IMPI receiving the renewal notice from WIPO.

A long-awaited change within the international IP community has been the suppression of the
requirement to record licence agreements. Under the current law, use by a licensee will only inure to the
benefit of the licensor—towards proving use of a trademark when defending from a non-use cancellation
action—if a licence agreement is recorded.

This will no longer be the case under the new law, as long as a licence agreement exists and is
submitted at the time of defending such a cancellation.

“Consents for similar and now also for identical trademarks will be accepted by IMPI, as long as the
goods/services covered by the cited and the proposed trademarks are not the same.”

However, given the rules of evidence in Mexico and the formalities of our system, it is still advisable to
record these agreements with IMPI, as a means of deterring non-use cancellations.

Last, but of course not least, consents for similar and now also for identical trademarks will be accepted
by IMPI, as long as the goods/services covered by the cited and the proposed trademarks are not the same.

The partial cancellation of trademarks, which along with damages might be the most-awaited changes to
Mexican law and enforcement of IP rights, are some of the alterations that are being introduced by the
new law in terms of litigation proceedings before IMPI.

On cancellation on grounds of a false date of first use declared in the application, the burden of proof is
again on the registrant.

Cancellation of a trademark against which an opposition has been filed by the same petitioning party will
be deemed res iudicata when filed on the same grounds. So, under the new law, it might be best to
await grant of the application to file for cancellation (rather than oppose) and undergo a more thorough
proceeding through a cancellation, rather than risking the possibility of future action in cases in which an
opposition might not seem so solid.

In terms of infringement, the new law provides for a conciliatory proceeding during the course of an
infringement action. Most importantly, the new law finally provides for rights owners to claim damages
before a competent court or directly with IMPI.

The court/IMPI can now not only impose fines on infringers but also has the authority to calculate
damages and issue a binding decision with executive power.

Christian Thomae is partner and head of trademarks at Dumont Co. He can be contacted at:
cthomae@dumont.com.mx

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