Redefining Fútbol: The power of legacy

Back to All Thought Leadership

Another game, another goal for Lionel Messi. Seeing the highlights of his games with Inter Miami and the impact he is having on the MLS reminded me of how important legacy is for businesses like this.

On a smaller scale but twice as big in my heart, the same happened with Iconekta . Three years of connecting dots – that’s the time that has passed since we first dreamt of it. Back in early 2020, I introduced an idea to my partners, an idea then named . It lacked a concrete business model and a distinct color, yet it possessed a spark.

We understood that if even 10% of the technological promises touted in cutting-edge articles came to fruition, it would trigger a complete transformation. Change, having sped up and become a constant factor in the equation, compelled us, as lawyers, to break away from the cliché of the status quo, as the new era beckoned.

Read more

Sign In

[login_form] Lost Password