The Power of Words in the Exercise of Leadership

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There was not room for a soul on the steps of the Lincoln Memorial in Washington, DC, USA. Hundreds of thousands of people, civilians, crowded to hear Dr. King. The month of August 1963 was passing and, after the march in the city for jobs and freedom, for civil rights, countless faces were staring at a single person… the leader of one of the most important movements in history. history of said country, which more than 50 years ago changed the political, social and cultural course of an entire generation in tune with these simple and powerful words: “I have a dream…”

His leadership focused on pursuing a clear goal, equal rights for all citizens regardless of race. Through his ability to communicate persuasively and mobilize the masses, King was able to catalyze significant legislative changes around human rights, including the passage of the Civil Rights Act of 1964 and the Voting Rights Act of 1965, through which he managed to unify a polarized country and, through voting, prohibit the racial segregation that excluded thousands of people for so long. 

Thus, King’s leadership is an inspiring example of how a visionary leader can mobilize and transform people, challenge established norms and achieve significant changes in society from his own voice; so that his legacy endures to this day as a symbol of the fight for equality and justice.

Words, like those expressed by Dr. King, can convince, unite nations, overthrow them, transmit, become songs, become books, become poetry, travel. Words heal, but they also hurt, they move and have a life of their own, they end relationships, repair hearts, serve to reflect, build empires, win games, make you dream and take away sleep. In short, words grow, create, impact and form.

The best memories, the greatest stories, justice, freedom, failure, love, faith, dreams, truth, challenges, life itself are in words. That is why we must fill them with ourselves, with others, with our own integrity.

Words have unique power in leadership, as people, especially leaders, are responsible for… Read more

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