While most people recognise that they should protect their brand names and logos as trade marks, they often overlook the importance of protecting the trade dress – the unique look and feel – of their products and product packaging. This allows competitors to imitate their trade dress and cause consumer confusion.
Ron DiCerbo authored a chapter entitled, “Trade Dress Protection in the United States – A Moving Target,” as part of ICLG’s annual trademark issue. The publication examines trademark laws and regulations across the board, from legislation to registration. To read Ron’s chapter, click here.
