(The following information was supplied by the firm)

Firm Description:

iberbrand® Is a full-service IP law boutique offering a depth of experience and a fresh approach to the practice of intellectual property law and trademark advisory services in Mexico and Latin America.

Based in Mexico City, the firm provides strategic IP advice for protecting and maximising client investment both in Mexico, and –with its network of associates– throughout Latin America.

The firm’s commitment to an excellent service and the drive to keep up with the constantly changing world of IP motivated it to create a fresh and reinvented project in which its priority is to meet the needs of its clients, no matter if they are individuals, small companies or global firms.

For the firm, it is all about quality, an accurate response, a prompt attention to every matter, a professional and complete advice, a timely filing for every case, a complete strategy for protection, a strong and fair defence.

The firm also provides creative strategies for managing portfolios and enforcing your rights.

Managing Partner: Diego G Rossi
Senior Partners: Gilberto Martinez, Ana L Vargas, Francisco Capetillo
Number of partners: 4
Number of other lawyers: 8

Main Areas of Practice:
Trademarks: 58%
Litigation: 20%
Patents: 20%
Copyrights: 2%

Intellectual Property:
iberbrand® is a full service IP and trademark registration boutique offering the registration, protection, and enforcement of:
■ Trademarks: Brands, company names, signs, logos, symbols
■ Patents: Inventions, methods, applications
■ Industrial Designs
■ Utility Models
■ Copyrights

The firm’s professionals have litigated landmark IP cases in Mexico and have experience advocating on behalf of their clients at all levels of courts and before the relevant administrative bodies. The firm’s lawyers are password skilled negotiators and passionate problem solvers.

IP Strategy:
Besides its technical expertise, Iberbrand also provides IP consulting and IP commercialisation advice including:
■ Licensing
■ Technology transfer agreements
■ Franchising agreements and advice
■ Multi-jurisdictional portfolio management
■ Multi-jurisdictional enforcement strategies
■ Litigation and dispute resolution opinions
■ Domain names
■ Marketing and advertising advice
■ Enforcement of IP rights with customs

International Work:
Through a network of trusted associates, iberbrand® provides IP protection and enforcement all over Latin America. Through multi-jurisdictional protection and enforcement strategies, iberbrand® can maximise effectiveness and lower costs for its clients who have IP interests in more than one country in the region.

English, Spanish and French.

Ebay, Keurig, Kohler Co., Mexican Soccer Federation, Petronas, Philip Morris Products S.A., Polaris Industries, Samsung, Tencent Holdings.

Managing Partner: Diego G Rossi
Trademarks & Copyrights: Gilberto Martinez
Litigation & Foreign Registrations: Ana L Vargas Ramirez
Patents: Marcelo R Blanco
Patents & Trademarks: Francisco Capetillo

Key Contacts

Founding Partner / General Manager

Diego G. Rossi

Founding Partner / Litigation and International Department Director

Ana L. Vargas

Founding Partner / Trademark and Copyright Director

Gilberto Martínez Maldonado

Firm Rankings

Band 2


IP: Patents
Band 3


IP: Patents: Contentious
Band 3


IP: Patents: Prosecution
Band 3


IP: Trademarks
Band 2


IP: trademarks: Contentious
Band 3


IP: Trademarks: Prosecution
Band 3



The Metaverse and the Intellectual Property Within It

In this first edition, we’re trying to cover the metaverse and how it relates to the IP world. Not only because it’s current and relevant but because we feel that we need to cut some corners to catch up with the subject matter.  For that purpose, we first need to understand topics like blockchain, NFTs, […]

Copyright lawsuits against world renowned artists won’t stop!

In past days, composer and singer Ed Sheeran won a UK High Court copyright battle initiated by musician Sami Chokri, who claimed that Sheeran’s 2017 hit ‘Shape of You’ included a “strikingly similar” hook to his 2015 song ‘Oh Why’. The honorable Justice in charge of this case ruled that Sheeran had not copied Chokri’s […]

What are the potential pitfalls in Mexican IP law?

Diego G Rossi, Gilberto Martínez Maldonado and Ana L Vargas of Iberbrand analyse the potential issues that can arise when seeking trademark and patent registration in Mexico When we talk about the Mexican IP world, we assume that, in comparison with other jurisdictions, our country will behave in the same way when it comes to […]

One. Pink Tax

Social impact of Intellectual Property… A series We all know that the main function of a trademark is to identify and distinguish products or services from others of the same nature.  It might seem that at its origin this concept developed from a marketing and commercial perspective and in order to avoid consumer confusion and […]

Social impact of Intellectual Property… A series.

One. Pink Tax We all know that the main function of a trademark is to identify and distinguish products or services from others of the same nature.  It might seem that at its origin this concept developed from a marketing and commercial perspective and in order to avoid consumer confusion and the possibility of reduction […]

The Value of a Brand

Building a brand is a crucial step in the success of a business. A brand must be able to identify goods or services over the competition, so it must evolve with consumer behavior. Until recently, a brand only sought to identify a product or service, today, however, the development of a brand aims to make potential consumers identify you as the only provider of […]

Who is Valentina?

Valentina is an American DRAG QUEEN of Mexican descent. She became known by the reality show “RuPaul’s Drag Race” and her multiple scenic performances of the song “Yes Sir, I can Boogie”. Currently, we can find her in the Mexican Tv show “La Casa de las Flores” –House of flowers-. She has become a cultural icon in […]


Last March 10th, 2021, the Mexican Chamber of Deputies (Representatives at the Lower House) approved the Federal Law for the Regulation of Cannabis, as well as amendments and additions to the General Health Law and the Federal Criminal Code.  Although said law reform package must be reviewed and approved by the Senate (Higher House), certainly Mexico is […]


We all know the importance of having a brand, a visible sign that allows others to identify us and stand out from our competitors, but have you ever thought about the responsibility that this also entails? Beyond the legal and purely commercial spectrum of it, in recent years and in an accentuated way since last […]

Olfactory Marks protection & Trade Dress– MEXICO

For many years, in Mexico trade dress has been protected as trademark in different ways, but the former Industrial Property Law was not very specific and/or inclusive, so the protection was limited to the design marks, the combination of colors and/or shapes, although the law particularly established protection for three-dimensional shapes of wrappers, packages, containers […]

Patents for Vaccines on covid-19 – Should patents be waived?

The coronavirus pandemic continues to wreak havoc globally, particularly in Asia (India) and Latin America. In these regions, there are still high levels of infections and deaths, despite vaccination campaigns. This situation is due in many of these developing countries to the fact that the vaccination process is slow, and the number of doses is […]

Press Releases

IBERBRAND: Announces Expansion and New Office Opening

MEXICO CITY, June 28th, 2022.  IBERBRAND, the most awarded legal IP firm in Mexico, keeps investing in the growth and development of its people and business and opens a new office in Mexico City, right next door to its previous headquarters, but twice the size. The new workspace’s design further reflects the values and the […]

29 Jun 2022

Sign In

[login_form] Lost Password