Iberbrand

For those who are not quite sure of the difference between a celebrity and an influencer, you’re not alone. However, to make a distinction, I’ll try to explain where we draw the line. Celebrities have achieved fame through traditional media, like movies, music, or TV, while influencers have gained a massive following on social media […]

Trademark publicity commenced some decades ago and applied to goods only; professional models advertised traditional consumer products: Coca-Cola, Zenith, Lucky Strike, and Hoover, among others—Don Draper’s stuff. Then came the protection of service marks, followed by three-dimensional and non-traditional, Internet-related, social media, cloud computing, NFTs, Web3, etc. As I wrote in my last article, unprecedented […]

Nowadays, memes constitute a strong element of pop culture, and we all love to scroll, find, share, turn them into stickers, make examples related to our life and circumstances, tease our family and friends with personal references and laugh at them. Yet, is it all so funny and entertaining to everyone? Do we ever consider […]

The December festivities are approaching, and as experts in the field of industrial and intellectual property, we are interested in letting you know if it is possible for any individual or corporation to obtain an exclusive protection for words that are widely used during this Holiday time, such as: Santa Claus, Christmas, Hannukah, Merry Christmas, […]

Political correctness refers to speaking or communicating without offending anyone or marginalizing groups identified by specific social characteristics, such as race, gender, sexual orientation, or ability. Over the years, there have been brands that have stayed in the trade “without offending” anyone. However, in recent years, certain companies have changed their brands and/or packaging due to […]

In this first edition, we’re trying to cover the metaverse and how it relates to the IP world. Not only because it’s current and relevant but because we feel that we need to cut some corners to catch up with the subject matter.  For that purpose, we first need to understand topics like blockchain, NFTs, […]

In past days, composer and singer Ed Sheeran won a UK High Court copyright battle initiated by musician Sami Chokri, who claimed that Sheeran’s 2017 hit ‘Shape of You’ included a “strikingly similar” hook to his 2015 song ‘Oh Why’. The honorable Justice in charge of this case ruled that Sheeran had not copied Chokri’s […]

Diego G Rossi, Gilberto Martínez Maldonado and Ana L Vargas of Iberbrand analyse the potential issues that can arise when seeking trademark and patent registration in Mexico When we talk about the Mexican IP world, we assume that, in comparison with other jurisdictions, our country will behave in the same way when it comes to […]

Social impact of Intellectual Property… A series We all know that the main function of a trademark is to identify and distinguish products or services from others of the same nature.  It might seem that at its origin this concept developed from a marketing and commercial perspective and in order to avoid consumer confusion and […]

One. Pink Tax We all know that the main function of a trademark is to identify and distinguish products or services from others of the same nature.  It might seem that at its origin this concept developed from a marketing and commercial perspective and in order to avoid consumer confusion and the possibility of reduction […]

Building a brand is a crucial step in the success of a business. A brand must be able to identify goods or services over the competition, so it must evolve with consumer behavior. Until recently, a brand only sought to identify a product or service, today, however, the development of a brand aims to make potential consumers identify you as the only provider of […]

Valentina is an American DRAG QUEEN of Mexican descent. She became known by the reality show “RuPaul’s Drag Race” and her multiple scenic performances of the song “Yes Sir, I can Boogie”. Currently, we can find her in the Mexican Tv show “La Casa de las Flores” –House of flowers-. She has become a cultural icon in […]

Last March 10th, 2021, the Mexican Chamber of Deputies (Representatives at the Lower House) approved the Federal Law for the Regulation of Cannabis, as well as amendments and additions to the General Health Law and the Federal Criminal Code.  Although said law reform package must be reviewed and approved by the Senate (Higher House), certainly Mexico is […]

We all know the importance of having a brand, a visible sign that allows others to identify us and stand out from our competitors, but have you ever thought about the responsibility that this also entails? Beyond the legal and purely commercial spectrum of it, in recent years and in an accentuated way since last […]

For many years, in Mexico trade dress has been protected as trademark in different ways, but the former Industrial Property Law was not very specific and/or inclusive, so the protection was limited to the design marks, the combination of colors and/or shapes, although the law particularly established protection for three-dimensional shapes of wrappers, packages, containers […]

The coronavirus pandemic continues to wreak havoc globally, particularly in Asia (India) and Latin America. In these regions, there are still high levels of infections and deaths, despite vaccination campaigns. This situation is due in many of these developing countries to the fact that the vaccination process is slow, and the number of doses is […]